In The News

Kohnstamm’s Beech-Nut Ambassador Program Earns a PRSA Bronze Anvil for Best-in-Class Word-of-Mouth Programming

Excellence in PR: It was announced this week that Kohnstamm beat Hershey’s and Ringling Bros. to win the “best of the best” in the use of Word-of-Mouth in its direct-to-consumer advocacy campaign winning a PRSA Bronze Anvil Award for client Beech-Nut! My intrepid team created a 50-person Mom Ambassador program that, in its first year, generated more than 61,000 in-person consumer touchpoints in 22 U.S. markets, dramatically elevating sales for Beech-Nut compared with their other markets. Great creativity and awesome attention to logistics with persistence was recognized with highest honors – couldn’t be prouder!