RW Garcia

Food & Beverage

  • Revitalized brand positioning moving from traditional to natural channel
  • 80+ media placements in first six months of programming
  • Outstanding ROI for budget

Bob and Margaret Garcia were non-GMO before non-GMO was even cool. They’ve been on the forefront of introducing innovative ingredients in snacking — kale, beets, quinoa and others — blazing the way ahead of bigger competitors. With 35 years and three generations of Garcias in the industry, committed to perfecting tortilla chips and artisan crackers, they turned to Kohnstamm to help catapult them into their rightful position as being more broadly perceived as category leaders, innovators and visionaries.

Within the first six months, Kohnstamm delivered 83 earned media placements — strategically placed in the consumer, trade and broadcast outlets vital to driving awareness and recognition not only for Bob and Margaret, but also the expanding leadership of the next generation of Garcias. Seventy-one percent of all earned coverage included two or more key messages, with three quarters of the coverage including one or more branded image. The estimated ad value equivalency for the campaign after the first six months alone: $300,000 — an excellent ROI for the budget.

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