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Kohnstamm Crushes It with Five-City BOOMCHICKAPOP ‘Pop of Positivity’ Tour

Kohnstamm launches a five-city experiential marketing tour for client Angie’s BOOMCHICKAPOP. The “POP of Positivity Tour” features a gigantic replica Angie’s BOOMCHICKAPOP popcorn bag video kiosk where fans are invited to duck inside and provide “Crush it” recordings of what positive impact they personally wish to make in this complicated world. The six-week, multi-channel platform campaign tours Minneapolis, Miami, New York City, Raleigh and Atlanta. The tour will coincide with the launch of a new BOOMCHICKAPOP creative digital and TV campaign produced by sister marketing agency boatBurner, and a robust social media consumer engagement program managed by Kohnstamm. The campaign is designed to bring the Angie’s BOOMCHICKAPOP brand mission of empowerment and mentoring of women and children, something founder Angie Bastian has been passionate about “from day one.” As such, Kohnstamm has taken a leadership role in creating a partnership for the tour with the non-profit organization I AM THAT GIRL, a global community that supports, celebrates and inspires fulfillment and builds self-esteem helping girls reach their full potential. Video content generated from the tour as well as Angie’s interactions with local empowerment and mentoring organizations along the way will be previewed at the Natural Products Expo West in Anaheim in early March and shared across the brand’s social channels.