Michelle Peterson

With a passion for communications, Michelle helps companies translate their tale into compelling stories that relate to audiences. She excels in tailoring content for various channels, such as social media, blogs and magazine articles. Michelle has broad experience working with manufacturing clients in the B2B space to encourage increased awareness in trade media. She has also helped clients in the financial services and education industries discover and share their stories publicly.

Michelle is an active volunteer with Minnesota Public Relations Society of America. In 2016, she was part of a team that earned a Minnesota PRSA Classics award for an influential media relations campaign around physician burnout. With a soft spot for animals, Michelle has been a vegetarian for 12 years. In her free time, you’ll catch her lounging by the pool, doing Pilates or hanging out with her adopted cat, Stella.

She graduated Summa Cum Laude from Winona State University with a degree in mass communication, public relations.


As a diamond-shaped organization, the real heart inside of Kohnstamm resides in its two VPs, Aaron Berstler and Alan Newbold, who together set the stage for high engagement, creativity, consistently great results — and the prevailing sense of humanity that pervades how we work.


Josh KohnstammAlan NewboldAaron Berstler