Unlocking brand
POTENTIAL.

A full service public relations firm
PR Strategy & Brand Positioning
PR Strategy & Brand Positioning
  • Message mapping sessions
  • Competitive analysis
  • Brand positioning/insights
  • Creative platform development
  • Integrated marketing plans and coordination with sister marketing agencies
  • Product and program launch strategies
  • Research and soft soundings
  • Industry survey design, execution and promotion
Paid Media
Paid Media
  • Social media boost advertising
  • Sponsored custom content
  • Location based mobile advertising
  • Direct mail
Media Relations
Media Relations
  • Media training
  • Feature story placement
  • National media tours
  • Editor events
  • Blogger outreach
  • Press conferences
  • Satellite media tours
  • Editorial calendar tracking and pitching
  • Expert tip sheets
  • Commentary writing
Consumer Advocacy & Brand Ambassador Programs
Consumer Advocacy & Brand Ambassador Programs
  • Vetting, hiring, onboarding and training brand ambassadors
  • Retailer relations with brand ambassadors
  • Outreach and engagement with retail dietitians and other influencers
Influencer Marketing & Social Media
Influencer Marketing & Social Media
  • Outreach and engagement with: individual opinion leaders, authors, academic experts, celebrities, advocates, affinity groups & professional networks
  • Social media integration strategies
  • Social media plans and editorial calendars
  • Social media themes, campaigns, inflection points
  • Community management, content curation and generation
  • Scientific Advisory Board recruitment and management
Digital Content Strategy & Curation
Digital Content Strategy & Curation
  • Case statement videos
  • Content creation
  • Content strategy
  • Interactive infographics
  • Blog post writing
  • Technical bulletins
  • SlideShare presentation
  • White papers
  • Video projects
  • LinkedIn long form content development
Crisis Communications Management
Crisis Communications Management
  • Crisis preparedness and communication plans
  • Contingency statements
  • Incident response training
  • Template messages
  • Action plans for product recalls, data and physical security compromises
  • Consumer outreach
  • Regulatory agency intervention
  • Collaboration with legal team
  • Unified risk management approach
Corporate Communications
Corporate Communications
  • Mergers, acquisitions and corporate transition
  • Earnings announcements
  • Leadership announcements
  • Business feature generation
  • Executive profiles
  • Company events and webinars
  • Newsroom management
  • Company media kit
  • Company media policies
  • Award submissions
Speaker Engagements
Speaker Engagements
  • Speakers bureau bookings for outside events
  • Develop speaker kits
  • Speechwriting
  • Speaker preparation and consultation
  • Presentation development
  • Support for customer events and user conferences
Partnership Development
Partnership Development
  • Cause-related partnerships
  • Celebrity partnerships and agent relations
  • Vetting, hiring and on boarding of spokespeople
Experiential Marketing
Experiential Marketing
  • Local and regional sampling events
  • Product launch events
  • Stunts and special events
  • Brand ambassador programs
  • Themed tours and city events
Measurement
Measurement
  • Proprietary formula for tracking and reporting results
  • ROI vs PR budget
  • Calls to action metrics
  • Google Analytics
  • Share of Voice expertise
  • Ad value equivalency conversions
  • C-suite dashboard management
  • Key performance indicator creation
  • Buyers journal integration
  • Marketing automation
  • Lead targeting integration

Industries & Sectors

We service a wide range of companies across consumer PR categories, business & professional services types, fast growth and mission-driven companies.

Fulfilling the
promise of PR

Our point of view and beliefs are what make us unique and why we're in the tough profession we love.

Clients &
Campaigns

Partnerships that achieve exceptional results

Let's Connect

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