Continuously since 2003, Kohnstamm has been the go-to PR resource for one of the Midwest’s most innovative corporate defense law firms, Nilan Johnson Lewis. The agency works closely with each of the law firm’s specialty divisions — including employment, healthcare, product liability, commercial litigation and others — to leverage their legal expertise and meld that with the news interests of business and legal writers. Kohnstamm develops “tip sheets” of story ideas based on the insights of law firm lawyers that help set themselves up as bona fide experts.
As a result of this close partnership, in recent years Kohnstamm has generated an average of 280 articles each year resulting in a footprint of approximately 100 million impressions, with an advertising value equivalency of over $1.5M — a great news engine for a one-office, 50-attorney law firm. One result of the PR program’s success is that Nilan Johnson Lewis now includes PR coverage as part of every one of its lawyer’s annual goals.