Universal Pure

    High Pressure Processing (HPP) is quickly becoming the new processing standard for many natural and refrigerated products, as its non-thermal approach does not compromise a product’s nutritional integrity, yet extends shelf life significantly and achieves food safety objectives. This category of food processing is growing at more than 20 percent annually, and Universal Pasteurization is the market leader in terms of outsourced HPP services, with plants throughout the country.

    Kohnstamm was brought in to provide PR that educates the marketplace and reinforces Universal’s leadership necessary in order that the company continues to be perceived as the dominant player in the space. To accomplish this goal, the team launched a content marketing plan involving significant industry surveys, webinars, bylined commentaries, eBooks, infographics, media tours and other ways to fully leverage the company’s leadership team to maintain its competitive edge.

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