Natural, Beauty & Wellness, Moms & Kids

  • First-to-market new product launch
  • Integrated media relations, social engagement and web strategies
  • Increased first-time visitors to Wellements website by 80 percent
  • Increased visits to product page by 300 percent and exceeded all product sales goals during launch period

Challenger brand Wellements – a firm believer in producing safe, effective and absolutely preservative-free baby remedy products – partnered with Kohnstamm to bring its first-to-market and only USDA-certified organic probiotic gripe water to a very crowded, confusing baby remedy category.

The results? A number of successes including: a media launch strategy that exceeded media impressions goals by 75%; a digital content strategy that drove 33% more unique visitors to the Wellements website during the 30 days following launch day when compared to the previous month; an increase in visits to the Wellements Organic Probiotic Gripe Water product page by nearly 300%; increased clicks on the “Find Location” and “Order Now” buttons on the Wellements website by nearly 400%; and increased first time visitors from Facebook to the Wellements website.

Product sales exceeded all Wellements online sales objectives for Amazon.com and Wellements.com

Similar clients & Campaigns

Let's Connect

Follow us on social, or drop us a note.