Alan Newbold

Consumer Group VP, Director of Brand & Client Services

Clients adore working with his “zero BS quotient” straightforward approach — almost as much as staff are drawn to work for him. Fifteen years honing his exceptional PR skills under some of the best creative minds at agencies in NYC, Chicago, Los Angeles and Minneapolis developing break-out programs for some of the most iconic brands — PepsiCo, Kraft, Heinz, Gillette, Geek Squad, Best Buy, Maytag, Bank of America, KraftMaid and The Home Depot – whetted his appetite to put that experience to work with rising star talent and entrepreneurial clients in a boutique agency setting.

He’s worked with an endless array of spokespeople, athletes and celebrities, navigated tight Superbowl creative deadlines, and wrestled with company lawyers resolving food crises while trying to entertain house guests more times than he can count. So, when he enters the room, clients are immediately drawn to his deep experience and insight into strategic consumer PR and how best to elevate their brand above all others. He listens — but he also hears. He has a sixth sense for client service and understanding the inflection points that are at the core of client concerns.

Endlessly entertaining, but without pretense, a conversation with Alan often ranges into unfamiliar territory, even for those who’ve worked with him for a long time. Random anecdotes surface about fronting a Japanese cover band in Tokyo; falling overboard while working on a cruise line; stupid pet trick videos of the family parrot whose morning ritual involves unbuttoning his dress shirts; his almost maniacal maintenance of four community garden plots during our short MN growing season… the common thread here is a voracity for living a full life — and PR is very much a part of that worldview. Life is big, and what we produce for our clients should be just that much bigger because of it — his bar is pretty high, but Alan would say, why shouldn’t it be? That’s the joy of what we do.


The real heart inside of Kohnstamm resides in its VPs, Aaron Berstler and Alan Newbold, who set the stage for the high engagement, creativity, consistently great results — and the prevailing sense of humanity that pervades how we work.


Josh KohnstammAlan NewboldAaron Berstler