Josh Kohnstamm

Founder, CEO

Josh Kohnstamm is no James Brown — but his brand of PR and total belief in its transformational potential for clients comes from the same sense of drive and destiny as that of the Godfather of Soul. In turn, Kohnstamm has attracted like-minded PR talent to an agency known as some of the hardest working and savvy people in the business.

Early in his career, Josh was discontented in his experience with how big PR agencies worked at cross purposes and loose accountabilities towards meeting client needs, and in the process fell far short generating value or brand impact. At Kohnstamm, Josh created a singular vision that formed close client partnerships, with much greater transparency through strategically-focused teams resulting in programs that produced greater momentum with robust results — and client confidence. He found that only after clients’ constrained confidence was unlocked could stand-out creativity better occur to fuel the process and exponentially transform brands.

The formula worked. Clients ranging from large divisions of 3M, Honeywell, Travelers, McCormick and MOM Brands, to fast-track “challenger” brands — like Honest Tea, Happy Baby, Naked Juice, Beech-Nut and Angie’s BOOMCHICKAPOP — all wanting to disrupt their industries and embraced the agency’s less plodding and non-linear approach to PR. The hard work continued to pay off: Kohnstamm was named Boutique Agency of the Year, a Best Place to Work, and won Best of Show at the PRSA awards, all within quick succession, allowing Kohnstamm’s agency to be perceived as a truly national PR firm with a distinctive approach towards achieving client success.

A New York transplant, Josh is a former newspaper editor, government communications director, political organizer, and Hill and Knowlton executive who served blue chip accounts including the Mall of America, Mazda, Monsanto, and Eastman Kodak. He has won PR awards for executive speechwriting, has been a speaker at conferences such as the Natural Products Expo, and enjoys the chance to continue to work with the news media after decades of conducting media tours. Josh serves on the board of advisors of Boston-based private equity firm Silverwood Partners.

He is known as an inveterate international traveler, lover of the blues music, a regular attendee of NOLA’s JazzFest, and loves to garden with his wife and grown kids at his 66-acre hobby farm, where he listens to James Brown and other favorites while tending to the apple orchard, pumpkin patch and log-splitting activities.


The real heart inside of Kohnstamm resides in its VPs, Aaron Berstler and Alan Newbold, who set the stage for the high engagement, creativity, consistently great results — and the prevailing sense of humanity that pervades how we work.


Josh KohnstammAlan NewboldAaron Berstler